A CREATIVE JOURNEY

Creative Director Matthew Packwood is a specialist in concept development, design and advanced animation. Matthew has sixteen years experience working in the National and International design and post-production industry.

Working at an elite level in Australia at The Attik in Sydney and ICON Digital Post, AAV Digital Pictures and Fox Footy Channel in Melbourne, Matthew gained extensive experience in print and interactive design, broadcast animation and editing. As lead designer at ICON, Matthew created the broadcast brands of several national television programs, including “Stingers” and “Live at the Chapel”.

Matthew worked Internationally as a compositor at VRX Studios and as a lecturer in design and animation at the Vancouver Art Institute, Canada. During this time, Matthew also co-wrote and produced an award-winning short film, “Mourning Air”.

In 2006 Matthew founded Popcorn Creative, where he offered his services as a Creative Director/Senior Animator to brands and agencies in the sports, travel, lifestyle and youth music markets. Matthew produced broadcast brands, opening/closing sequences and in program graphic solutions. Matthew has had the pleasure of producing and designing for brands including World Cup, Paralympics, Hoyts, Coke, Castrol and Snickers, both locally and abroad. His work has been aired in over 40 countries. 

In January 2013 Matthew was offered a senior creative position at the newly formed sports production company Inverleigh Media holdings. Matthew then recruited a strong production team  and constructed an advanced graphics production pipeline which could create broadcast graphics for 7 to 10 shows per week. Matthew’s key role was to create new broadcast brands as the company grows. Within the first two years Matthew created 24 high-quality sports brands and complete program graphics packages. Recently Matthew left Inverleigh to pursue independent projects and to further his career as a teacher and lecturer.

Design-driven Matthew is adamant on making a name for himself in design/animation excellence.

In 2016 Matthew created Masters of Motion a non-for-profit website, social media channel and podcast that provides the world with a insight into the Australian and New Zealand animation industry.

SERVICES 

Matthew offers his services in creative direction, design and animation for both contract and freelance projects. He also offers his skills for sessional teaching or lecturing.  

What is Masters of Motion ?

Masters of Motion is a website, social media channel, and podcast that provides the world with a insight into the Australian and New Zealand animation industry. Comprising of an online gallery featuring outstanding motion design, animation and visual effects work. Our mission is to celebrate Australia's motion artists and to inspire the next generation of motion designers, animators, visual effects and 3-D artists.

TEACHING EXPERIENCE

Monash University : undergraduate and masters
RMIT : masters
Billy Blue College of Design : undergraduate
The Art Institute of Vancouver: undergraduate
Lecturer / Instructor In the Design, Creative Direction and Animation Masters of motion - Workshops

TEACHING SKILLS
Developing multiple course syllabus
Developing tutorials and lectures
Group teaching in studio classes
Teaching at different levels of knowledge
Teaching pre developed course materials

CLASSES TAUGHT
Art Direction
Studio and Project Management
Motion Graphics
After Effects / Animation Principles
Opening Titles Design Process
Advanced Typography
Graphic Design Portfolio Development
VFX Final Portfolio Delivery
Animation Final Portfolio Delivery
Advanced Photoshop For Print